Resume


	Martin Hernandez Career Objective A position that will use all my artistic abilities. To work in a relax, fun, easy going and creative environment combining the skills and the work experience I acquired through the years. Continue learning and develop new forms, methods and techniques guide by my persistence, dedication, ambition, discipline, organization and motivation also by using my excellent relation skills.
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	Graphic Design Qualifications • Twelve years experience using Macintosh platform • Design problem solving • Paste-up and comp assembly • Own system with all the latest programs • Image manipulation • Fluently speak, read and write Spanish • Layouts and Mechanicals Graphic Design Work History 1997–2009 Freelance • The Children’s Place, NJ • Chromatic Design, NYC • Chemical Week, NYC • Coach, NYC • Chico’s, NYC • Escada, NYC • Anna Sui, NYC • Ann Taylor, NYC In each of this companies I was responsible to produce computer generated graphics, creating trade advertising such as: brochures, catalogs, direct-mail, point of purchase signage, promotional, informational and educational literature, paste-up, comp packaging assembly, layouts, pre-press mechanical, production art and visual display. Permanent • Polo Ralph Lauren, NYC Senior Graphic Designer 1999-2001 As a senior graphic designer for international advertising, I worked closely with the marketing department to learn about the strategies for every up coming season. I had daily communication with the overseas headquarters in Paris to create and/or recreate consumer advertising such as: POP signage, brochures, catalogs, direct-mail and promotional to Meet advertising needs and specifications for costumers in Paris, Japan, Germany, Italy, Spain, Argentina and Mexico. Additional responsibilities included participating in the process of photo shoots, viewing photographer’s portfolios, casting models, location scouting, editing and color match imagery. • Brooks Brothers, NYC Assistant Art Director 1998-1999 Worked closely with Art Director to meticulosly design consumer and trade advertising, brochures, catalogs, packaging, direct-mail, POP signage, promotional and collateral information, educational literature, window and interior visual display signage, all of which were created with elegant photo editing and meticulous type setting. Graphic Design Education • FIT, NYC Graphic & Web Design 1998-2007 • SVA, NYC Advertising 1997 • LACC, CA Graphic Design B.A. & Photography 1995
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	Hairdressing Work History 2003 – 2011 Freelance and Editorial • P&G Sebastian and Wella International NE/IC Technical Specialist 2009-2011 A national network of independent freelance educators who support the educational needs of Sebastian and Wella International. Participation is limited to highly qualified industry professionals who are selectively chosen and extensively trained to conduct classes on Sebastian and Wella products and services. • Provide in-salon classes and collective trainings requested by Distributor Sebastian and Wella personnel • Support major educational events by assisting at seminars, studio programs, and shows • Motivate, update, and train distributor sales consultants, store staff, and salons on current Sebastian and Wella products, services, and programs • Evaluate Sebastian and Wella products and provide feedback to corporate members • Assist in the model room, the Sebastian and Wella sales booth, and / or backstage at local and national shows • Represent Srbastian and Wella in a professional, positive manner • Belabunda Swimwear, NYC Hairstylist 2011 • Wilhelmina, Goddess, Click and Ford, NYC Hairstylist 2009 • SoftSheen-Carson Division of L'Oreal, NYC Spanish Master Educator 2007-2008 • Fall Fashion Week STYLE 360, NYC Hairstylist 2007 (Loris Diran, Poltock & Walsh, Sylvia Heisel, Ghita, Farah Angsana. 2(x)ist with Janice Dickinson Models.) • Elle Girl Magazine, NYC Hairstylist 2005 • National Underwear Day, NYC Hairstylist 2003 Permanent • Christopher Crabaugh Beauty, NYC Hairstylist/Consultant 2010-Present • David Ryan Salon, NYC Hairstylist 2008-2010 • Donne Salon, BKNY Hairstylist 2007-2008 • Aveda Institute, NYC Vocational Educator 2005-2007 My purpose was to instruct students effectively which assures that the institution achieves its major education goals. I was to ensure that the curriculum reflected current standards within the industry as well as safe and sanitary practices by both students and instructors. To protect a professional image at all times to internal and external clients. Maintain academic records and ensure continuous evaluation is given to students on an ongoing basis, for theory, practical and clinical experiences. Ensure client satisfaction by effectively managing clinic floor counseling and guiding students in resolving different issues. • Leonard Golino Salon, NYC Hairstylist 2004-2005 • Miano Viel, NYC Stylist Assistant 2004 Hairdressing Education and Training • Wella, NYC Colors of the World 2007 • Aveda Advance Institute, UK Innovative Cutting 2006 • Aveda Advance Institute, NYC International Academy Collection 2005 • Education and Training Associates, NYC Teaching License 2006 • Education & Training, NYC Teaching Methods 1, 2 and 3. 2005 • Siren Salon, Chicago Redken color correction. 2004 • LIBS, NYC Cosmetology 2004 Volunteer Work • American Canser Society, Patient Services, NYC Present • Visitin Nurse Service, Patient Navigator, NYC Present • Arrrojo Salon, Breast Cancer Awareness, NYC 2005 • Silverlike AIDS Hospice, L A 1992 • Angel Food, L A 1992 Hobbies • Photography • Skydiving • Traveling • Swimming • Rollerblading
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Martin Hernandez